“As the saying goes: “if you aren’t being sold, you are the product.” Nowhere is this more true than on Facebook. The social network boasts nearly two billion users, and offers a staggering amount of free content that keeps most of us engaged hours each day.”
“Google has officially confirmed they have begun rolling out the intrusive mobile interstitial penalty yesterday. Google warned us that this was coming almost a half-a-year ago and it did start rolling out on January 10, 2017 – as Google promised.”
An ad served doesn’t necessarily equal an ad viewed, and digital advertisers and publishers are catching onto this as the industry shifts toward valuing viewable rather than served impressions. So what affects an ad’s viewability?