I can’t believe the day is finally here. In fact, it’s here earlier than planned.
Please join me in celebrating the official release of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with.. show all text
I’m frustrated. I just spent about 20 hours without connection to the web. No email. No Twitter. No blog comments. No nothing. The technical reason was that my flight was seriously delayed, then held in the air, and then when I got to the UK (where I write this), I learned that neither of my phones is GSM-enabled, so I’m without communications technology.
But none of that is why I’m frustrated.
I have SEVERAL emails from people complaining that they didn’t hear back from me. In most of them, .. show all text
On Tuesday, Facebook was awarded a major patent for “Dynamically providing a news feed about a user of a social network”. This is a huge deal for a number of reasons, most significantly that it grants Facebook the opportunity to pursue other social networks which are infringing on their patent. Included in the patent are additional claims including feed filters, feed advertising, searching the feed, and more. (update We’ve been told that this is about the implicit feed stories. Will update wh.. show all text
The Internet-era has made establishing trust an increasingly complicated issue. Our finely tuned ability to read facial expressions does not apply to e-mail, and emoticons are, at best, an imperfect substitute for sarcastic inflection (raise your hand if you’ve ever gotten into trouble for typing something that was meant to be a joke). So, how can we establish trust when our online identities are often little more than an avatar and few lines of text?
Fortunately, some in the scientific co.. show all text
An hour ago, we learned that Twitter and Yahoo struck a content-sharing deal. Now we have details on what that exactly entails.
We knew that the Yahoo-Twitter partnership would be comprehensive and more encompassing than Twitter’s search partnerships with Google and Bing, but now Yahoo tells us that the integration will focus on three primary areas:
– Access to your Twitter feed on Yahoo: On Yahoo Mail, Sports, the homepage, and other Yahoo properties, you will be able to check the most re.. show all text
Compared to social networks like Twitter and Facebook, the virtual world Second Life has not received a lot of press in the past year. The fanfare from the likes of CNN and others disappeared about four years ago.
In the past year, Second Life:
1.) grew a loyal fanbase. Over 1 million people logged in within the past 30 days
2.) grew a landmass the size of Rhode Island
3.) Users spent 481 million hours in the virtual world last year, and
4.) Users have spent 60 percent more Linden Dolla.. show all text
Social media measurement platform Trendrr has just released a new real-time dashboard — targeted toward TV networks and brands — that tracks online conversations by gender, location, sentiment, influence, reach and volume. The Trendrr real-time dashboard — now available to all Trendrr Pro users — may sound like yet another social media monitoring product, but this is all about presentation, and on that front it delivers. You can get a better idea of data presentation from the screenshot o.. show all text
Marketing research firm Nielsen has some stats on the habits of UK social networking users, and it once again shows that social networks, for the most part, adhere to the Pareto principle (also known as the 80/20 rule). Originally applying to land ownership, the Pareto principle now states that for many events, roughly 80% of the effects come from 20% of the causes.
On Twitter, it gets a bit more extreme. Nielsen divides Twitter users into heavy users (the ones that spend over 60 minutes o.. show all text
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s.
But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page.
You’ve.. show all text
As a member of the Twitter analytics team, part of my job is to measure and understand growth. The graph above tells a story of how we've grown over the past three years in terms of number of tweets created per day. Please note that tweets from accounts identified as spam have been removed so the counts in this chart do not include spam. Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last y.. show all text